The SET YET™ Story
IT STARTED WITH A QUESTION.
Are you set yet?
It's a question travelers ask themselves in one form or another before almost every journey.
Did I pack everything?
Where's my passport?
Will everything fit?
Did I bring a charger?
Am I actually ready?
For us, those weren't just travel questions.
They became the beginning of SET YET™.
BEFORE SET YET™, THERE WAS TURISTOFFS.
TURISTOFFS™ began with a shared idea between founders Jean Theo Attis and Norma Roblero:
Make travel easier.
As travelers, we understood how much happens before you ever reach a destination.
You search.
You compare.
You pack.
You unpack.
You reorganize.
You buy one product for this problem and another product for the next.
So we created TURISTOFFS™ as a place to help travelers discover products for the journey.
But something unexpected happened along the way.
The more products we explored, the more we began paying attention to the problems behind them.
And we started asking different questions.
Why is this designed this way?
Why is that pocket there?
Why can't this be easier?
Why do travelers carry so many separate things just to solve simple problems?
Eventually, one question became impossible to ignore:
WHAT IF WE CREATED IT OURSELVES?
FROM CURATION TO CREATION.
That was the turning point.
Instead of only searching for products we thought travelers would appreciate, we began imagining the products we wanted to travel with ourselves.
Products designed around real moments.
Not features for the sake of features.
Not another accessory simply because travelers are expected to buy one.
Something more intentional.
We began thinking about the journey from beginning to end.
And we realized something surprisingly simple.
PACKING WAS ONLY HALF THE PROBLEM.
Before the journey, you need to get organized.
You need a place for your laptop.
Your passport.
Your technology.
Your everyday essentials.
The things you need quickly shouldn't disappear beneath everything else you packed.
You need to be able to move.
PACK READY.
But then you leave home.
The journey gets longer.
The airport gets louder.
The gate changes.
The flight gets delayed.
You're sitting upright for hours.
The cabin lights stay on.
And suddenly the problem isn't what you're carrying anymore.
IT'S HOW YOU REST.
That changed the way we thought about travel products.
Because being prepared shouldn't stop when the bag is packed.
REST READY.
ONE JOURNEY. TWO SYSTEMS.
That thinking shaped the first SET YET™ creations.
THE SET YET™ MODULAR BACKPACK
Designed around organization, movement, security, and access.
We began rethinking the travel backpack around the way people actually move—where essentials belong, what needs to stay accessible, what should remain protected, and how one bag can adapt to different parts of a journey.
Every detail had to answer a question:
Does this make the journey better?
If it didn't, we questioned why it was there.
THE SET YET™ SLEEP SYSTEM
Then we turned our attention to rest.
A neck pillow solves one problem.
An eye mask solves another.
But travelers experience them at the same moment.
So why think about them separately?
The SET YET™ Sleep System brings the Neck Pillow + Eye Mask together as one coordinated travel comfort system.
One helps support you.
One helps shut out the world.
Together, they're designed around a simple idea:
Rest anywhere. Wake ready.
THEN CAME THE HARD PART.
Having an idea is easy.
Turning it into something you're willing to put your name on isn't.
SET YET™ didn't simply go from sketch to shelf.
There were specifications.
Materials.
Measurements.
Samples.
Revisions.
Questions.
More revisions.
We looked at fabrics.
Zippers.
Stitching.
Hardware.
Pockets.
Lining.
Foam.
Comfort.
Packaging.
Even details most customers may never consciously notice.
And sometimes the answer was:
Not yet.
Change it.
Make it smaller.
Make it cleaner.
Make it stronger.
Make it make sense.
Because creating something with your own name on it changes the standard.
“GOOD ENOUGH” WASN'T THE GOAL.
We're building SET YET™ carefully.
We're working with manufacturing partners, reviewing samples, refining details, and learning through every stage of development.
We're not pretending the process is perfect.
Creating something new rarely is.
But that's part of the SET YET™ story.
Test. Learn. Refine. Repeat.
Until an idea becomes something we're proud to send on someone else's journey.
That's also why SET YET™ products are backed by a 24-Month Limited Warranty.
Because if we're asking travelers to take our products around the world, we should be willing to stand behind what we create.
WHY “SET YET™”?
Because those two words capture the moment before almost every adventure.
You're standing by the door.
The car is waiting.
The flight is getting closer.
Someone looks at you and asks:
“Are you set yet?”
It means more than Are you packed?
It means:
Are you ready?
Ready to move.
Ready to explore.
Ready for what happens between here and there.
That's what we wanted the name to represent.
Not simply luggage.
Not simply accessories.
READINESS FOR THE JOURNEY.
THIS IS ONLY THE BEGINNING.
SET YET™ begins with two systems.
One designed around how you carry.
One designed around how you rest.
But the idea is bigger than either product.
We want to continue looking at travel differently.
Find the friction.
Question what's already there.
Remove what isn't necessary.
Improve what matters.
And create products with a reason to exist.
CREATED BY TRAVELERS.
FOR THE JOURNEY.
SET YET™ wasn't born in a boardroom from a list of product trends.
It grew from TURISTOFFS™.
From traveling.
From observing.
From curating.
From asking questions.
And eventually from deciding that instead of waiting to find exactly what we were looking for—
we would try to create it.
That's the journey we're on now.
And we're just getting started.
PACK READY.
REST READY.
JOURNEY READY.
SET YET™ by TURISTOFFS™
Original travel gear created for the moments between departure and arrival.